Require media revenue waves as Google threat persists

Guidance search traffic to some sites of demand media has been a success after put Google search engine changes implemented, the company acknowledged on the call to gains Thursday. Google has begun an overhaul of its algorithm in February, with the goal of reducing the visibility "content farms" in its search results. Demand media has stated repeatedly that it doesn't fit into this category, which would mean that the changes would not affect its traffic.

This is not quite how it proved, however. During a conference call on earnings, CEO Richard Rosenblatt said that search traffic to demand media eHow.com suffered a decline of 20% of the adjustments in Google, which has resulted in a decline of 12% view page. It is much lower, however, the fall of 40% of all media sites application estimated according to Hitwise update of so-called "Panda" from Google in April.

How is that all will have an impact on the still unclear application revenues, as the Panda update took place after the first quarter already was done. The application has reported Q1 revenue of $ 79.5 million, i.e. an increase of 48% of the same period last year.

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Rosenblatt, said that the company has been examined "what say the change on our content and how to improve it."

Not all sites of demand media took a dive in the number of pages viewed. The company launched a fashion and beauty site called March TypeF said Rosenblatt is already able to compete with similar established sites like Cosmopolitan.com and Allure.com traffic. He also said comedy site that the media application, Cracked.com, a multiple page views by visitor that no matter what other humor on the web site. Overall, demand media owned and operated sites have increased their number of pages viewed collective by approximately 300 million dollars since the 4th quarter 2010, despite the Google algorithm changes.

Go ahead, said Rosenblatt of demand media strategy is to increase the quality of its content. He accused the bad reputation of the company on the "user-generated content" that he ceased to accept last year and is now its efforts to remove. He is also adding original content of feature of its sites, and improve reader feedback tools. eHow has recently obtained a metamorphosis which funnels its content difficult to handle in six channels, one of which - cooking - will be co-branded with Rachael Ray from June.