AnyClip, a startup that allows users to find and watch their favorite movie videos online, has signed a new agreement with Vivendi Entertainment content. This means that users and consumers will be able to find and discover excerpts from films such as The Reader, Grindhouse, Zack and Miri Make a Porno, The Basketball Diaries, and other content of the catalogue of Vivendi. AnyClip launched in 2009. The service allows you to search specific film scenes, which you can then share with friends. AnyClip team analysis movies, clips tags and scenes with relevant information, such as actor, lines of dialogue and signals Visual and contained in the clip itself. This content is indexable, searchable and embeddable through the web.
First, focus of the AnyClip was similar to that of another start, Movieclips.com. When we talked to AnyClip CEO Oren Nauman new Vivendi license agreement, he explained how the company's vision has changed over the past two years. If AnyClip.com is always designed as a destination for consumers to find and share content, including the scenes of their favourite films, the broader objective is to use its growing database to work with other companies.
Nauman offered scenarios where a service like AnyClip might be useful to other companies or web applications. A travel site could integrate clips from various destinations when users create a travel profile. A meeting site may allow users to embed their favorite in their profiles movie clips.
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Essentially, AnyClip moves its focus far to being just a portal to clip to be a centre of documentation licence to clips. The company is working on an API that make plugging in this content much more homogeneous.
During this time, content such as Vivendi partners see AnyClips as an excellent way to improve the discovery of their titles in the catalog. Users browsing the AnyClip site may be linked to other related clips, get links to buy films and embed clips on their own sites to spread awareness.
Vivendi announcement follows a partnership similar to signed in March with Universal service.
Movie studios generally realize the importance of content indexing. They do not have the resources to do indexing themselves. By partnering with a startup as AnyClip, they can make their content more accessible to consumers and business partners. During this time, AnyClip gets to grow its catalog of films, which makes the service more desirable both as a consumer and a business to business service destination.
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