AOL Launches professional division (Reuters)

NEW YORK (Reuters) - AOL Inc. launches professional division called AOL industry Monday aimed at Government officials, energy and defence.

The idea is to use videos, social media and Web design focused on consumers and apply to the media for business professionals.

"(Trade, media) did not do as well a job to innovate as mainstream media,", said Jay Kirsch, vice President and General Manager of AOL industry, who launched the idea of AOL late last summer.

"If you look in most of the innovations that have really changed media most of them have been consumer face and not business-to-business."

AOL first deployed energy and will be followed by the Government of AOL and AOL Defense in June. Industry AOL is not charging a subscription to access and will not be a print component.

AOL moves in a crowded space dominated by several types of journals and Bloomberg and Thomson Reuters Dow Jones of News Corp.

"We will provide a social environment online is not available elsewhere - stealing a page a little of the Huffington Post and invites the leaders of the industry to be part of the conversation," said Kirsch.

Kirsch, who was the former CEO of Imaginova, aerospace trade Space News website editor, is about eight people hired for the moment.

Peter Gardett, the head of the former Office of the Argus Media, is Chief Editor of the energy of AOL.

Wyatt Kash, which has recently been editor in Chief of the Government Computer News and defence systems, is editor-in-Chief of the Government of AOL.

Colin Clark, who covered Congress and intelligence for Space News, is publisher of defence AOL.

(Reported by Jennifer Saba.) (Editing by Richard Chang)