Not only Apple exceeds Microsoft in capitalization to become the second American company more valuable in 2010, it has also replaced Google to become the brand oriented the most valuable consumer in the world, according to a study published by global research agency Millward Brown. Brand value Apple jumped to 84% to 153.3 billion, driven largely by the success of the company with the iPad and iPhone 4, the study found. Google brand has decreased by 2% to $ 111.5 billion. IBM, Microsoft and Coca-Cola has completed the top five.
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With an increase of 246% in value of the mark to 19.1 billion - the largest jump of any company in the survey - Facebook made his debut in the top 100 chart at 35. Baidu, the leading Chinese search engine, has been the fastest in the second climber to 141%, placing it at number 29.
Other notable results: Amazon (# 14) won Walmart (# 15) to become the most valuable retail brand; in the world to $ 37.6 billion Toyota has become once more the brand most valuable car; and 12 of the top 100 brands in 2010 entrants from China.
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The values of the brands have been determined by a combination of factors, including future earnings (updated to their current values) and in-depth consumer surveys said Millawrd Brown. For more information, see the full report.
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