Social media entrepreneur and actor Ashton Kutcher has partnered with UberMedia to launch a rather unusual client Twitter desktop featuring content organized by actor, special "channels" and even an in-app browser links overview.
Called "A.Plus", this rather unique Twitter application relies heavily on the interest of Ashton Kutcher as a celebrity, but can also be a harbinger of Twitter apps to come.
A screen of three default pane, application Adobe Air offers Kutcher, your calendar tweet streams (log you in with your Twitter account and you can Tweet app) and a web browser integrated into the Webkit. Over Kutcher tweets is a selector channel, which separates the content in topics such as sport, travel and social. In each case, you see these topics through the eyes of Ashton Kutcher.
Overall, it is a concept which resembles the apex of our celeb obsessed, but Kutcher culture the most loyal of Twitter (6.8 million) to probably 99% of all users of Twitter, is no stranger to online businesses. A few years back he launches the extinct Blah girls, and it regularly uses social media to promote his film work. Its partner for this company, UberMedia, is dammed by the tech industry veteran Bill Gross. The founder of Idealab has developed digital products since Kutcher was in short pants and seems genuinely enthused by this latter product.
Gross, whose company, UberMedia, a would have been interested in the acquisition of TweetDeck and which has had a few clashes with Twitter on the appropriate mark-to-use image and policies of the API, has agreed to answer a few questions on A.Plus, Twitter and the future of the Twitter API for third party.
PCMag: A.plus makes you somewhat in competition with the Twitter home page?
Bill Gross: Only in the sense that any Twitter client is in competition with the Twitter site for the use of the Twitter service. This product has a very unique feature, as well in terms to provide power to follow the many searches and lists both and in terms of navigation on the links in tweets right in the client in real time. He also organized labour content of Ashton, which will appeal to his fans and people who are new to Twitter and can use social media expertise to find better ways to take advantage of the platform.
PCMag: What is the future of the column of content featured?
BG: We want to enable Ashton, or any partner publishing, to engage with more ideas which are "outside the box" to a tweet. Which could include chat, videos, surveys - any type of interactive experience which might consider a partner.
PCMag: How Ashton and UberMedia to make money with this app?
BG: Moment we focus more on commitment on revenue, but it is built in monetization opportunities. We and Ashton can both advertising and sponsors, and we have an offering in the top bar, called Dealbox.
PCMag: Why should use the A.Plus on TweetDeck?
BG: I think that this and TweetDeck are very different products. TweetDeck is generally known for allowing the use of multiple columns, which is a great feature. I use A.Plus for the content of Ashton and the LivePreview, which I think is a very powerful way to consume the content from the links in Tweets. A.plus allows also several columns and even I can detach the app, which is largest.
PCMag: How important is the celebrity in the space of Twitter?
BG: I think it's important for power distribution, and for the connection that the fans have not only celebrities, but for authors, editors, writers, etc. — which all benefit greatly from having direct connections to their voters on Twitter.
PCMag: Could you have started this without the support of Ashton?
BG: I think that curation Ashton makes the special product.
PCMag: What is this App link in with other services and initiatives of the UberMedia?
BG: It is separated from a technical point of view, but the actions in the idea that we want to innovate on the Twitter platform and try to make Twitter more useful and accessible to people.
PCMag: Do you not think that Twitter will never be close all third-party API?
BG: I do not think, because I believe that creativity of third-party apps adds so much value to Twitter.
PCMag: If they do, what is the future of Twitter?
BG: I think that Twitter will continue to grow increasingly more and get more useful.
PCMag: If Twitter goes down, what amounts to his place and how operated all third-party tools?
BG: I do not think that Twitter will fall - I think that the need for communication that it fills is simply too powerful.
You can download A.Plus here.
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