NEW YORK - version lighter, thinner, cheaper new of the Barnes & Noble e-Reader has a black and white touch screen and is aimed squarely at the demographic "grandmother" - or less those want a simple e-book reader.
Price of the corner label more recent — 139 $ - is a sign that the book seller also aims to compete with Amazon and borders Group Inc. on the e-reader prices.
Emphasis on simplicity means new corner battery can last 2 months, CEO William Lynch said during a demonstration in New York to announce the device. Lynch said the crowd of bloggers, media and analysts from the most recent corner was inspired by comments from clients - specifically a letter asking why no e-readers have been adapted for a grandmother.
"The Kindle 3 has 38 buttons." "It is 37 more than the new corner," said Lynch, taking a jab at e-reader from Amazon.com, seller of top of the market.
The new corner, to be available on June 10, is Wi - Fi only, has a 6-inch touch screen and can contain up to 1,000 digital books. It has the most current E Ink technology, which significantly reduced flashing that may occur as a user with an e-book pages. Pages appear to blend in with the other on the corner again.
The most recent device replaces versions that came before the color of the corner, which sold still $249. After the release of the new corner, the corner of first generation will sell for $119, and the corner 3 G will sell for $169 - while supplies last.
Morningstar analyst Peter Wahlstrom said that the new version retains current Barnes & Noble technology, while the company reserving the option to free more tablet device like later.
"You have to enter the Tablet really crowded space immediately", Wahlstrom said. Simplified drive - which does not allow users access to the app store as does the color of the corner - may appeal to current owners of corner who want an upgrade of technology and "the additional consumer that is used to touch screens and used for a more simplified version of the technology".
Executive & Barnes Noble Inc., said that the new device allows the reader to search words, highlight passages, of research and to adjust the font size. It weighs 7.5 ounces, 35% less than the first corner, which launched a year and a half. The iPad 2 weighs more than 1.3 pounds, or about three times more than the most recent corner.
The most recent Kindle is almost as light, at 8.5 ounces, but holds more than three times as many books as the new corner.
Amazon, meanwhile, abandoned his Kindle price, last month by 25 $ to $114, but with a catch: the new Kindle with special offers includes ads on the bottom of the home screen and the screen savers.
Borders and Kobo partner said Monday they take pre-orders for a $130 screen touchscreen e-reader that launches in early June.
The new Barnes & Noble device comes after cable TV Liberty Media Corp. of mogul John Malone has made a surprise offer of 1 billion for the company Friday. Frames do not questions about the offer Tuesday.
Liberty Media executives have said that they are interested in both Barnes & Noble digital properties and retail stores. A shareholder special meeting Monday, CEO of freedom Greg Maffei said, "Barnes & Noble to as well a very strong e-reader, and then an application on software where they can associate more full flavour tablets." on the occasion
New York-based Barnes & Noble shares rose 42 cents, or 2.3%, to $19.01 Tuesday afternoon.
No comments:
Post a Comment