Publisher Conde Nast may start selling subscriptions-app via Apple iPad as soon as the week next according to the New York Post.
"A source familiar with the situation" told the paper that The New Yorker will be the first publication available on the shelf.
According to the post, the editor will begin to sell-app subscriptions to other magazines that are currently available on the iPad only as editions of the single copy at the end of May. These publications include Wired, Golf Digest, Glamour, Vanity Fair, Self, Allure, and GQ.
Currently only editions are same price to the copy of newspaper kiosks, normally $3.99 or $4.99, according to the magazine. Subscriptions-app will change pricing to issue $1.99 or $19.99 for an annual subscription.
The move to subscriptions-app could be a boon to the editor, who has seen the iPad sales strong issue. Numbers continued to decline in recent months.
Lower prices and a subscription option will magazines of the Conde Nast more attractive to consumers, but it is not the only thing that the company must consider to successfully.
Many in journalism think tank Poynter Institute pointing to a variety of reasons iPad publications have not taken off.
Patrick Thornton says iPad new apps must be tested for accessibility and usability. Specifically, he noticed that many applications work well with the functionality of VoiceOver iOS and many were confusing because they did not have a back button option and research.
Regina McCombs, also of Poynter, found a list of "why iPads are hot but iPad magazines are not" designer Joe Zeff.
Zeff claims three magazines iPad of major reasons have not been successful: publishers are not their different digital publications of the print product, the consumer habits evolve and digital magazines need a subscription model.
Obviously number three on this list has been addressed and number two will be in time, but one should be the main concern of the editors for the future.
"No. 1 is at the top of our list for a reason, the sales figures will continue to disappoint as long as editors are singularly focused on republication of content for the greatest number of new devices as possible.""," Zeff wrote
He continued to suggest that digital publishing should complete print, not replace.
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