SAN FRANCISCO--Facebook is influencing how reading gets news that people use most popular hangout of the Internet to share and recommend content online.
It is one of the main results of a study on the flow of traffic news large 25 Web destinations. The study was published Monday by project of the Pew Research Center for Excellence in journalism.
Facebook has been responsible for 3% of traffic to news 21 sites that allowed data to follow, according to the co-author of the study, Amy Mitchell. Five of the sites studied obtained 6 to 8 per cent of their readers of Facebook.
Redirects generally came from links posted by friends on the site of the ubiquitous "like" buttons, or social networking Facebook which Facebook encourages other Web sites to place next to their content.
The effect of Facebook is low compared to the influence of Google. Dominant search of Google Inc. provides about 30% of traffic to the top news sites, according to the Pew.
But, Facebook and other sharing tools, such as Addthis.com, are empowerment of people to rely on their social circles online to point the interesting content. However, Google uses an automated formula to help people find new.
Facebook is at the forefront of this change, because it has more than 500 million users worldwide. It is much more than any other Internet service built for socializing and sharing.
"If a search for the new was the most important development in the last decade, sharing the new may be among the most important of the next,"the report Pew said.""
During this time, news sites major are obtained less than 1% of their traffic from Twitter, even if it had approximately 175 million accounts of the last year.
Among those surveyed by Pew, only the Los Angeles Times Web site received more traffic from Twitter than Facebook. 3.5% Of the traffic Twitter online Los Angeles Times, compared to slightly more than 2% of Facebook.
The Drudge Report, a site started in the 1990s, is a much more important source of traffic to the sites of news that Twitter, according to the Pew study.
The Pew report is based on an analysis of data relating to Internet traffic compiled by research firm Nielsen Co. for the first nine months of last year.
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