Friday, May 6, 2011

First PlayStation phone not affected by data missed


HELSINKI- the first phone PlayStation, Sony Ericsson Xperia Play, is not affected by the massive disruption of PlayStation user accounts data, the phone maker said Thursday.


End of April, Sony Corp. warned that hackers had stolen the names, addresses, and possibly details of credit card users nearly $ 80 million of its PlayStation Network, in one of the most important online never met Internet security.


A Sony Ericsson spokesman stated that the problems were not affecting the combined decision maker - a company of 50: 50 between Sony and Ericsson - which, in March, began selling the Xperia and Play, the first phone PlayStation.


"Sony and Sony Ericsson data resident on different servers," said the spokesman.


PlayStation Suite, the mobile arm of the PlayStation network, is set to open later this year.


"Sony's PlayStation fiasco will be an opportunity and a threat to Sony Ericsson Xperia Play." "It is a threat, because a wave of negative news is tarnish the precious PlayStation brand," said analyst Neil Mawston analytical strategy.


"But it is also an opportunity to further improve security back-end of PlayStation Suite in the coming months and to ensure that new launches service with improved security for financial and other transactions," Mawston said.


Other analysts said the impact on the Sony Ericsson Xperia Play would be limited.


"I think that its short-term impact is minimal, but is undoubtedly inappropriate negative publicity, just as they begin to take PlayStation of new devices," said Geoff Blaber of CCS Insight.


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Separately, Sony Ericsson has unveiled Thursday two new models, mini smartphone Xperia and Xperia mini pro, to expand its offer.


The company reported a profit in the first quarter only due to one-time charges higher boost normal, as its aging smartphone offering began to lose appeal.


He began to sell a few new models, including the Xperia room, and two models unveiled Thursday will further strengthen the portfolio of the next quarter.


Sony Ericsson also unveiled a new integration of its smartphones to Facebook, better connecting areas of the telephone as the calendar, reader of music, directory and Gallery of images for the social network.


"Integration with Facebook in the whole of the portfolio of Xperia is another good example of differentiation they need to add value to their devices," said analyst IDC Francisco Jeronimo.

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