Glamour editor reflects on the first days of iPad Publishing (Mashable)

The June issue of Glamour hit the App Store, Monday morning as the tenth issue of the magazine has formatted specifically for the iPad and the first available digital subscription.

The question [iTunes link], replete with videos on stop-motion engaging and procedures, but also an AutoPlay video coverage featuring actress Olivia Wilde, shows an increase in investment in the edition of the monthly glossy tablet. Although some parts of the magazine - particularly the navigation - are still clumsy, Glamour iPad version has come a long way since its debut last August, while she was little more than a replica in PDF of the printed version.

We had the chance to talk with the editor of Glamour Cindi Leive she learned on iPad publishing in the first year.

In reviewing the first data, Leive said she was surprised to discover the types of content iPad creating the greatest response of the reader. A feature simply as suggestions of style for types different body, features tap-to-switch before and after shots, is often more popular that a developed fashion shoot say, in the Morocco scene.

"Sometimes [characteristics] which are relatively simple turn out to be the most satisfactory in the form of the app," Leive observed.

Its primary focus for the magazine, she says, is to incorporate issues with these features perpetually "surprise and delight readers," to continually push beyond the obvious additions like tap-and-play videos.

When asked if we would expect to see greater integration between the web versions, Tablet and print of Glamour, Leive says that, for the moment, glamour.com will remain largely independent.

"This success on glamour.com is not always the same content that succeeds in print," she says, explaining that short, blog-style and humorous messages tend to performance on the web. In addition, Glamour.com produces much more content, usually between 50 and 60 original parts per day.

Leive admits that iPad sales are still relatively insignificant compared to print, but considers that "it is really only a matter of time before you see not only Glamour, but any magazine big with passionate reader following really generate significant sales online. The magazine will continue to invest in the construction of its version compressed "because it promotes the brand and improves the issue", she said.

It provides will help subscriptions. Monday, the Glamour iPad Edition is available for $1.99 an issue, or $ 19.99 per year, and free to existing print subscribers - a significant reduction of $3.99 per issue required previously.

This story published on Mashable here.