Fortune magazine has developed an interesting way to get people to pay for its periodical on the iPad: write a behind the scenes, seen on the mysterious inner workings of Apple Insider. The magazine has updated the some little interesting tidbits on one of the most popular technology companies in the world and its CEO Steve Jobs. The article is based on interviews with former employees of Apple, which many did not want to be named for fear of incurring the wrath of their former employer.
The history is available for free online, in order to read you must be a subscriber to Fortune, buy paper magazine or pay $5 to read on the iPad. This is an interesting read if you want to spend the money, but for the tl; Dr. (too long; did not read) crowd, here are three interesting things you know are perhaps not on Apple and Steve Jobs.
You are in control now, Admiral Piett
When Apple introduced MobileMe in 2008 - online business synchronize service contacts, emails, photos, bookmarks and documents - universally descended. The system has been criticized for email outages, downtime, and a slow Web app PCWorld says in his review of the service had over 70 bugs at launch.
Unhappy with the result, jobs has called a meeting with the Mobile Me team and read the riot act over poor review, according to fortune. "You have hatred for each other having dropped," jobs told the team after Mobile me disastrous debut. Then, right at the meeting, he appointed a new Executive to run the Mobile Me team.
While that was happening behind the scenes, a leak during the Mobile Me e-mail collapse in which jobs said employees of Apple that Mobile me was not "our finest hour."
The cult of Mac
There is a group of elite among the employees of Apple called the "Top 100". This group goes on an annual retreat of three days in a secret location where employees discuss the strategy and the overall vision of the jobs for the company. Members of this group are not allowed to admit that they in it and that they take a bus from the company meetings instead of driving it themselves. Fortune mentions Kool-Aid served on retirement.
A.J.: After jobs
Steve Jobs seems to be aware that the current success of Apple largely dependent on its vision and is preparing for the day where he will no longer at the head of the company. To this end, he created Apple managed by Joel Podolny, former Dean of the Yale School of Management at the University. . Creation of the AU was widely reported by the new adventure began in 2008, but at the time it was not clear what was going on at the, or why the company has begun.
Fortune told University hired as Andy Grove and Richard Tedlow to write case studies on "important decisions in the recent history of Apple." The idea is of future leaders of Apple to learn more about corporate culture by examining the turning points in the history of the company, such as the creation of the Apple retail chain. THE courses are taught by Apple executives, including the boss COO Tim Cook and Apple retail Ron Johnson.
The path that describes the Fortune, case studies of sound au less as tools for a course of business school and as an equal to the dead sea treasure. "Jobs even ensures that its teachings are collected, curated and preserved so that future generations of the leadership of Apple can consult and interpret them," said Fortune.
So there you have it, a blow to look behind the curtain at the headquarters of Apple Sunday. The Fortune article is interesting reading for fans of Apple and any other person who likes to read about the most enigmatic of the technology industry company corporate culture.
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