NEW YORK - Concert promoter Live Nation Entertainment Inc. and online deal site Groupon form a risk of developing an online ticketing deal Web site called GrouponLive.
Financial terms were not disclosed. The site is scheduled to go live before the concerts of the summer season.
GroupOn, a Chicago-based service growing offers hundreds of daily discounts in the 500 markets and based in Los Angeles Live Nation, Ticketmaster has acquired last year, saying that the site will offer focuses on concerts ticketssport, theatre, arts and other live events.
Led by Groupon, all the days-deal ticket sites have been developed over the past year.
"Our success is based on the sale of tickets and fill seats and GrouponLive gives us another platform to achieve this," Live Nation CEO Michael Rapino said in a statement.
Live Nation has stimulated the sale of tickets in the first three months of the year through price reductions and a sweep of A-list acts going on sale, including U2, Prince, and Lady Gaga. But sales mid April began to slow down, which can lead to more updated tickets.
Last year, North American concert income fell 8 percent to 4.25 billion, hurt by the application and the ticket prices high, according to trade magazine Pollstar. This year, Live Nation is reservation less shows and price cut for the seats which are distant from the scene.
Rapino said that more artists are trying to back-loges fans therefore more expensive can attend performances.
No comments:
Post a Comment