Microsoft made a habit of a partnership with its competitors in the smartphone world. The software giant inked a major agreement with Nokia in February, and it is an ally of the iPhone in research. Now Microsoft's Bing has established a partnership with Research In Motion.
Microsoft CEO Steve Ballmer announced the alliance on stage at the world of BlackBerry Tuesday morning. He explained how the two companies can work together to help people make better decisions, with Bing on BlackBerry devices. Bing Director Matt Dahlin followed with more details on the alliance apparently little likely.
A landscape changing Mobile
"Central to this collaboration, BlackBerry devices will use Bing as preferred in the browser, search provider and Bing will be the default search and mapping demand new devices in the United States and abroad presented to mobile operators," he said. "" "". Also, effective today, Bing will be favorite search and maps with regular investment applications, features and promotion in the carousel BlackBerry App world. ?
He also stated that Bing is now shipping as default experience search and map on the recently published Handbook for BlackBerry app. To highlight the evolution of the mobile landscape, companies in the market and promote their joint offerings as "taking better decisions with Bing on BlackBerry.".
"Devices are becoming sensors that can provide real-time access to information to help people to quickly perform tasks on the go," said Dahlin. "We will see a convergence of research, trade, social services and centered on the place where Bing will provide intelligence and layer organizing in the cloud that connects the intention of the user with the action, help people be more productive."
A "financial incentive."
Bing, Dahlin has stated that the convergence goes well beyond a "search box" and ranked the URL links to a set of web documents. It is also to find real tools to help people that things done, he said and explained how Bing combines a topical graph with social graph user - and graphic geospatial - to connect the real world and digital world.
"RIM probably got some financial incentive - participation mobile-ad revenue - or the payment to the case." "It is also an effort to create differentiated devices BlackBerry versus iPhone and Android, experience," said Greg Sterling, senior analyst at Sterling Market Intelligence.
"Bing mobile and maps are very strong and competitive products." However, the share of the smartphone from RIM continues to decrease. And while this can lead to a stronger research and experience of maps on BlackBerry devices, it is unlikely by itself to the arrest of RIM slide.
The manual part is worthy of mention examine how Microsoft is until the iPad. Last month, Microsoft launched Bing to iPad, free download that works to deliver an experience that goes beyond traditional search. The app is optimized to take advantage of the touch screen of the iPad and allows users to browse news, films, images of Bing home page, lists of local companies and other content with a finger scan.
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