Wednesday, May 11, 2011

NDP: Sales of PC Down? Don't blame the iPad

The PC market could be on the decline, but don't blame the iPad, according to new data from NPD Group.

Among those who have purchased an iPad in the first six months after his debut, only 14 percent have dropped plans to buy a PC to acquire the popular Apple tablet. That has fallen from 12 per cent of the holiday season, and the cannibalization of netbooks is now 50% among the latest iPad buyers, NPD said.

"The explosion of computer sales when Windows 7 launched, and the huge increase in sales of netbook at this time, are more to blame for the growth of sales low consumer PC than the iPad," Stephen Baker, Vice President of the NDP industry analysissaid in a news release. "Overall it appears that the vast majority of iPad to date purchases were incremental to the consumer technology industry."

It seems that people are looking to buy laptops based on Windows that are less than $500; This segment increased by 21% between October 2010 and March 2011, said the NDP. PC sales over $ 500, abandoned at the same time, 25 percent in the same period of time.

"The wisdom which said compressed sales are launches low-cost laptops is certainly incorrect", said Baker.

If anything, the iPad has helped stimulate a tech sector collapse, especially when it comes to Accessories. About 75 percent of people who have bought themselves an iPad had no intention to buy anything else, so their purchase did not really ill for PC sales. About 83%, purchased at the same time, an accessory, help retailers and manufacturers beyond Apple. In the era of the pre-Smart cover, approximately 50 percent of the buyers bought blankets non-Apple and case and 60 per cent of screen protectors were not Cupertino.

In terms of sales iPad, extending to additional retailers have an enormous impact; 3/4 of all iPads have been sold to best buy and Apple over the holiday period. 3 Percent of the iPads sold carriers.

Interestingly, many people went to the Wi-Fi-only version; sales of iPads non - 3 G sautéed 33 percent to nearly one in three during a holiday, said the NDP.

"Consumers just don't see the usefulness of 3 G connectivity," said Baker. There is an additional expense for the device and service, something a majority of iPad owners are not willing to pay. Since most iPads rarely venture far from home the value of a 3 G connection is likely to reduce, as much as the other tablets to penetrate the market and prices began to fall. When every penny counts, characteristics which are not essential to the user becoming more marginalized as manufacturers to fight for each sale. ?

In a recent study by Nielsen, approximately 77% of the owners of the shelf said that they are now using the device on the tasks for which they already have their laptop or desktop.

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