Barnes & Noble, today unveiled its screen touch nook, the mere reader Touch, almost exactly 22 hours after ereader losing Kobo has announced a similar device. Wait a second, you say, no y already a screen touch corner? Yes, this is exactly the point. Until the last day, it seemed that the world of E Ink readers has been overshadowed by tablets as the color of the corner. These new e-readers touch screen will give the e ink technology a new lease on life?
For some time, E Ink was display technology to go for the e-reading devices. The monochrome now familiar smash big screens first in the aircraft via the Sony Reader, which began in 2006. But it was Amazon who took public technology with its different Kindles, (possibly) followed by original corner Barnes & Noble.
E Ink is pretty cool. The screens themselves are very durable, they consume no power, unless the image is updated, and they allow same flexible screens. The company was slowly towards the colour screens and has even shown that E Ink displays with discount rates that could make possible video playback.
The thing is, tablets are already most of these tricks with their LCD screens. Of course, their color and their brightness make many things possible, but in particular tablets are best suited for such things as magazines and picture books - things that e-readers should possess. But don't underestimate true killer app for the Tablet: the touch screen.
"Touch is the future of almost every experience of media, including video, music and books, said James McQuivey, an analyst at Forrester Research, which studies the market ereader." "" It is just so much more logical to find, navigate and experience of multimedia content in a direct way, rather than through abstraction of a mouse, a keyboard or a scrollwheel. ?
The benefits of touch screens were not lost the Noble & Barnes, who launched the corner color Tablet (what they call an e-reader, but it is really a Tablet) last fall. They are not lost on Amazon, either, and the company is certainly going to release some kind of device Tablet later this year. E Ink, despite its many advantages, sought to be ceding features among e-readers of tablets.
Until this week, at least. The new corner and Kobo reader Edition touch both have touch E Ink screens. It is not a new concept, but previous models made with extra layer effect that led to latency problems. The new crop of touch e-readers use infrared technology to work around this problem. In addition, they use best processors to accelerate performance.
Ironically, it is even a touch screen cannot save E Ink of his reputation as "ghettoized" a lower display technology. Even if new readers are allowed to touch, Kobo and Barnes & Noble price to sell their e-readers, $130 and $140, respectively. I suppose that they taken from latest lessons Touch Reader from Sony, which did not take much imagination - or market share - at a price of $230. In fact, McQuivey sees price decline still further.
"E Ink prices have been in free fall since the introduction of the iPad." If you hold the new corner, for example, and be impressed by its form factor, the following thought you have is that it should not really cost much because it is essentially a drink coaster oversized. "I think that, while touch makes eInk readers more dynamic and durable that they would be otherwise, they will be succumb to pressure to get below $ 99 at the end of this year".
It is just a drop in the first Amazon Kindle, which sold $400 in 2007, and which tech E Ink was primitive in comparison. But with brilliant tablets, colored in the next aisle, buyers only pay so much for grayscale display. Color and refresh full rate on an equal footing with LCD screen (which are in development) would make e-readers a market thrive again? Perhaps, but then they become effectively compressed themselves. The ereader - defined as a device with an E Ink display grayscale - appears to be intended for the permanent updating tray.
No comments:
Post a Comment