Square of press based in iPad cash register

Soon, you can add cash registers and credit card terminals to the growing technological trash that includes Wired phones, CDs, cars that run only on gasoline. A place called mobile-operation company announced a new iPad point-of-sale solution called place of the registry which seeks to replace payment devices.

Jack Dorsey, CEO of Square, said cash registers and credit card terminals is "relics of an expensive, complicated and impersonal business transaction system." The company is also unveiling card case, an application that allows Smartphone client to use for transactions and marketing with retailers who have square registry.

Download free, Transaction fees

The company was known for a card reader to an iPhone or Android smartphone to accept credit cards.

Square registry application allows companies to manage the store stocks, check the daily transactions, price update, automate checkout, digital received to create and maintain virtual storefronts. It is available as a free download, and there is a fee of 2.75% for each transaction. Receipts can be sent electronically to customers, foregoing the need for paper receipts.

A feature of the tabs is equivalent to a single click to purchase on the web. Clients use a new card case Square on their smartphone application and, when they open a tab on their device, their stored identity can be validated and their purchase approved with a single touch. The transaction does not have a physical credit card.

The card may be obtained in a smartphone user via a download link, sent by a retailer where a customer made a purchase of credit card. The case gets filled with virtual "maps" of participating retailers that the user has visited. Each map, or tab, contains the history for the purchase of the customer, the revenue of this retailer, articles featured on the sale of custom offers and the same aggregate information on what other customers buy at the store.

Planned launch

The app updated for the iPad registry includes functionality for Menus, which restaurants and local shops can announce their menus and daily specials. Menus can be received by any client with the card case on a smartphone application. Analysis of Google Analytics style data allows a retailer see the stats on exactly what products have been sold, types of customers and other information.

Laura DiDio, an analyst with the Information Technology Intelligence Corp., said the market Square is the pioneer is a "potential bonanza and a huge opportunity of greenfield for smartphones and iPads." Among other things, she said, point to "a more personal relationship" between retailers and customers.

DiDio said that she would not proclaim it as the end of cash registers immediately because there are many retailers who do not want to abandon their infrastructure and other investments which are not reliable wireless coverage.

An area that the company has not been discussed, she noted, is security. "With everything that happened in terms of security breaches involving card numbers of credit and other personal information,"she said"it should always be stage."

The company said it shipped half card readers squares of one million, one million transactions square last month and processing of 3 million in mobile payments daily. It plans $ 1 billion in payments in the next year.

Dorsey is co-founder of Twitter, and investors in the company include visa. At present, the register app is used by the merchants only about 50 of San Francisco; Washington, D.C.; St. Louis; Los Angeles. and New York and a full deployment is expected.