NEW YORK - retail titan online Amazon.com and giant of popular booksellers Barnes & Noble dueled Tuesday for the dedication of enthusiasts of digital books with their electronic readers bargain price versions.
Barnes & Noble unveiled a lean new touch player with a touch screen, the battery and a price of $139.
The drive Simple touch featuring a touch screen of six inches, black and white was available to be ordered online at nook.com and start shipping on June 10.
In the hours following the announcement of corner, Amazon released a version of its Kindle 3 G e-reader updated to $164 price funded by screen ads.
Kindle 3 G with special offers aimed to build on the success of a single model of Wi - Fi which has become the hottest selling Amazon e-reader, in the five weeks since it has been available with a tag price of $114.
"In response to the requests of the customers, we are now making these special offers to save the money available for the Kindle 3 G," said Amazon Kindle Director Jay Marine. "The kindle is the best-selling e-reader in the world."
Electronic readers with 3 G capabilities can download digital content wherever you are that a signal is available, in the same way smartphones to connect to online data, instead of relying on Internet connections at hotspots of Wi - Fi.
The new corner and the original Kindle with special offers of connections Wi - Fi characteristic for the digital equipment.
"Touch makes it simple to use, and the compact design beautifully renders the more portable eReader in its class," Barnes & Noble Chief Executive William Lynch said in a news release.
"Add to this a battery life unmatched, document-like touch display more advanced on the market and access wireless greatest digital Bookstore in the world.".
The corner and the Kindle have been adapted for readers and not considered challenges to tablet computers like iPads, which are for navigation, games, videos and books more than electronic platforms.
Barnes & Noble claimed to have captured 25 percent of the market for digital books since the launch of the first model of corner about 18 months ago.
Simple reader Touch weighed at 7.48 ounces (212 grams), lighter than a typical Pocket novel and has been described as easy fit in a jacket pocket or purse, while being able to accommodate up to 1,000 digital books.
The new corner debut five days after the bookseller struggling U.S. said that Liberty Media had submitted an offer in cash to buy the company for $17 per share, valuing the retailer for approximately $ 1 billion.
The bid would give the media conglomerate controlled by Tycoon John Malone, a new company to go with its Starz movie channel, QVC shopping network issues in the Expedia Travel Web site and other media assets.
Barnes & Noble calls itself largest bookseller in the world, with 705 bookstores in 50 States.
But the book company was hammered by a displacement of electronic books and Internet sales.
Borders, the second most large U.S. bookstore chain, has declared bankruptcy in February and is still undergoing restructuring.
Based in Seattle, Washington, Amazon said it sold 105 Kindle e-books for each 100 pounds print, hardcover and paperback combined since April 1.
The company said that it had sold more than three times more numerous books Kindle until 2011 as it did during the same period last year.
Amazon has started to sell books printed in July 1995 and introduced the Kindle in November 2007.
The U.S. Kindle store offers more than 950 000 books, including the New York Times best sellers 111 109.
Amazon does not release sales for Kindle e-reader figures.
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