SAN FRANCISCO- Twitter announced Wednesday that it had purchased TweetDeck and is committed to continue to invest in popular demand for the use of the micro-blogging service.
"We are pleased to announce that the TweetDeck team joined Twitter," Twitter Chief Executive Dick Costolo said in a blog.
Based in San Francisco Twitter did not disclose the financial details of the acquisition, but various reports technology blogs put the purchase price to the TweetDeck based in London at about $ 40 million.
"TweetDeck is an excellent example of a third-party developer who designed the public extremely important Twitter users with power tools and, in turn, has created value for the network as a whole," Costolo said.
"This acquisition is an important step for us," he said. "TweetDeck provides brands, publishers, marketing specialists, and other platform powerful to monitor all conversations in real time, that they care.".
"To support this important constituency, we will continue to invest in the TweetDeck users know and love," Costolo said.
TweetDeck, which was created in 2008 by Iain Dodsworth, is a favorite of big users of Twitter, which allows them to display "tweets" in various different ways and organize their messages in columns - features which are not offered on the site Web of Twitter.
Dodsworth, in a blog, said that the 15 members of the team will continue to work outside London.
"Change might be inevitable, but keep us the same team, staying in London, with the same attention and products and with the support and resources now to allow us to grow and take even more big challenges," he said.
"User Twitter mainstream-base is well supplied for by twitter.com and official mobile clients", said Dodsworth.
"And becoming part of the official platform, TweetDeck will now perform the role for brands, influencers, the very active and any person that it is sufficient that"more power".".
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