WASHINGTON- quarterly net profit of AOL has a strong, but the Internet company reported an increase in revenues in advertising display as evidence that his recovery plan begins to repay.
AOL, which bought website news and notices the Huffington Post in March for $ 315 million, said Wednesday that its net profit fell from 86% in the first quarter to $ 4.7 million, or four cents share it.
Income decreased by 17% to 551.4 million.
AOL subscription income shrinking gradually Internet dial-up service fell 24 percent to 215.4 million, and in all advertising revenue has dropped by 11% to 313.7 million.
Search and contextual ad income has dropped from 21% to 95.8 million but display ad income earned four per cent to $ 130.5 million and increased by 11% to the United States.
AOL Chief Executive Tim Armstrong, the former leader of Google which was made in two years to turn around, complete of AOL difficulty highlighted the increase in revenues from display ad, which includes banners, rich media and video.
"Today represents an important milestone in the relief of AOL as income global display grew for the first time since the fourth quarter of 2007," Armstrong said in a statement.
"I am proud of the work done so far and we remain focused on the acceleration of our momentum through continued implementation of our strategy to become the premier digital contained society," said Armstrong.
Despite the 11 percent year on another display increased income ad, eMarketer, said Wednesday that share market AOL 10.1 billion for display ads will decline from 4.4 per cent this year to 3.7% next year.
Part of Google to display U.S. ad revenues should increase by 12.6% this year to 16.7% next year then that Facebook should to 21.6% increase this year to 23.8% next year.
Other major ad player - Yahoo view!-should see its share of display us ad revenue fall to 16.3% year next 16.4% this year.
Armstrong, in a conference call with financial analysts, said that AOL was on track.
"In all, the sound, the company" he said. "As I said last year, we are kind of a patient to recovery."
"Now the patient is up and running and having a good time to do so," he said. "It went from a reversal back and now we play offense."
"I know AOL has a long history, but we are at the point now rewrite of milestones on an avant-go basis," said Armstrong, who has made a number of shots of prestige since his arrival at AOL.
And buy the Huffington Post in March, AOL bought TechCrunch, a blog on technology leader in the Silicon Valley, in September.
Other AOL properties include Engadget, Patch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, and StyleList.
AOL has invested heavily in the Patch, which provides local news, in hundreds of communities across the United States, but the company said Wednesday that did not expect patch to be profitable next year.
Armstrong has also sought to reduce costs and AOL slashed more than 900 jobs in the first quarter - 200 employees in the United States - and more than 700 in India about 20% of its global workforce of 5,000 men.
AOL, formerly known as America Online merged with news and entertainment giant Time Warner in 2001 at the height of the dotcom boom in what is considered one of the most disastrous mergers ever.
It was separated by Time Warner last December in an independent company.
AOL shares fell from 2.25% to $19.94 in midday trading on Wall Street, on Wednesday.
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