One of the major disadvantages of iOS for Apple platform, Google's Android fans will tell you, is the lack of ability to play Flash videos on the iPhone, the iPad, or iPod Touch.
For some time, many websites on the Internet included some type of interaction with Flash technology, and it seemed so crazy that Apple (AAPL) was denying users access to this content making nice with Adobe (ADBE) and find a way to support the software. Apple CEO Steve Jobs said Flash was too intensive battery, and supports cost iOS devices their long battery life.
But almost three years after the release of the iPhone, it seems that Flash is not a big problem. Despite the fact that Google (GOOG) Android devices support video technology, about 80 percent of the mobile video consumption is on devices iOS, Flash-free.
That is according to a report of startup monetization video free wheel, published in a history of GigaOM. Freewheel, explains that the iPhone and iPod touch each represent 30% of the cake for mobile viewing (they have even a pie chart to show), while accounts for another iPad 20 devices percentage and Android for the last 20%. Less than 1% of mobile video is consumed on other devices.
It is important to note that when it comes to video, mobile again is not the way for most people, and therefore consumption is not nearly as much as it is on personal computers, for example. In fact, mobile video is composed of only 1% of the total consumption of online video, according to the report. But it is a growing market and one that Apple has really capitalized on, regardless of the Flash to jump.
Wheel free Apple success on two causes of exchange rates: first of all, Apple got the lead in mobile video and people therefore had much more time to get used to the idea of using small scale Apple devices to watch the things that they would transform traditionally at a television screen or screen for display. Second, that the lead translates into a much larger than other devices audience was from the beginning, and attracted developers app on the platform - which, in turn, snowballs in largest number of viewers.
Indeed, mobile video applications are emerging on the iPhone and iPad to crowd, probably attracted by the success of streaming video services such as Netflix and Hulu Plus. The two services have iOS apps that allow users to see a video on an Internet connection and the two work extremely well in most cases. Recently, we also saw other companies adding streaming video apps: just released HBO go HBO for its subscribers, Time Warner to update its TWCable TV iPad app and Comcast recently added on-demand his XFINITY TV iPhone and iPod Touch app.
The most interesting development is undoubtedly that accounts iPad 20 percent of the views of mobile videos with only 20 million tablets in the hands of users. TV and similar cable companies have scrambled to provide content for the platform, which suggests that it is really a way big enough video consumption.
No comments:
Post a Comment