Eighty per cent of mobile video consumed on iOSdevices

One of the major disadvantages of iOS for Apple platform, Google's Android fans will tell you, is the lack of ability to play Flash videos on the iPhone, the iPad, or iPod Touch.

For some time, many websites on the Internet included some type of interaction with Flash technology, and it seemed so crazy that Apple (AAPL) was denying users access to this content making nice with Adobe (ADBE) and find a way to support the software. Apple CEO Steve Jobs said Flash was too intensive battery, and supports cost iOS devices their long battery life.

But almost three years after the release of the iPhone, it seems that Flash is not a big problem. Despite the fact that Google (GOOG) Android devices support video technology, about 80 percent of the mobile video consumption is on devices iOS, Flash-free.

That is according to a report of startup monetization video free wheel, published in a history of GigaOM. Freewheel, explains that the iPhone and iPod touch each represent 30% of the cake for mobile viewing (they have even a pie chart to show), while accounts for another iPad 20 devices percentage and Android for the last 20%. Less than 1% of mobile video is consumed on other devices.

It is important to note that when it comes to video, mobile again is not the way for most people, and therefore consumption is not nearly as much as it is on personal computers, for example. In fact, mobile video is composed of only 1% of the total consumption of online video, according to the report. But it is a growing market and one that Apple has really capitalized on, regardless of the Flash to jump.

Wheel free Apple success on two causes of exchange rates: first of all, Apple got the lead in mobile video and people therefore had much more time to get used to the idea of using small scale Apple devices to watch the things that they would transform traditionally at a television screen or screen for display. Second, that the lead translates into a much larger than other devices audience was from the beginning, and attracted developers app on the platform - which, in turn, snowballs in largest number of viewers.

Indeed, mobile video applications are emerging on the iPhone and iPad to crowd, probably attracted by the success of streaming video services such as Netflix and Hulu Plus. The two services have iOS apps that allow users to see a video on an Internet connection and the two work extremely well in most cases. Recently, we also saw other companies adding streaming video apps: just released HBO go HBO for its subscribers, Time Warner to update its TWCable TV iPad app and Comcast recently added on-demand his XFINITY TV iPhone and iPod Touch app.

The most interesting development is undoubtedly that accounts iPad 20 percent of the views of mobile videos with only 20 million tablets in the hands of users. TV and similar cable companies have scrambled to provide content for the platform, which suggests that it is really a way big enough video consumption.

Tablet PC owners, other devices use less often

Web tablets appear to have a significant impact on the amount of time that many owners of devices on their other electronic gadgets, a compressed proprietary Nielsen survey published Friday. When asked to quantify the extent to which they used other devices connected since buying a tablet, 32% of respondents had also a PC said they used their captive computers less frequently and three per cent said that they no longer use their desktops all the.

What more, these respondents also owned a notebook said they used or least often their laptops (30%) or never (two percent) since the acquisition of a tablet. It is unclear if this indicates a long-term change in consumer buying habits. However, weakness of consumer PC demand was the biggest inhibitor of the growth of the computer market in the first three months of 2011, according to Mika Kitagawa, principal analyst at Gartner.

"With the launch of the iPad 2 in February, more consumers changed to buy alternative or simply accepted the purchase of PC device" Kitagawa noted. "" "". We are investigating if this trend is likely to have an effect in the long term in the PC market. ?

Declining demand for PC

Gartner Vice President Carolina Milanesi predicted last October that the nature of all-in-one of media tablets would lead to the cannibalization of the other consumer such as e-readers electronics, gaming devices and media players. She said "mini-notebooks suffer from the threat of stronger cannibalization as media-Tablet average selling price (ASP) will drop below $300 over the next two years,".

Indeed, shipments of mini-notebooks to United States during the first three months of 2011 has dropped by 50 percent compared to the same period last year, Kitagawa said Friday. "I would say that the significant decrease [was] affected by the Tablet hype," she said.

Gartner predicted in October that the notebooks of low-end consumer would suffer only marginally of cannibalization tablet. Even in the enterprise space, the business analysts noted, the majority of knowledge workers can not use media tablets to replace their laptops.

"Because of the convenience for travel and one factor" instant on "quick search functions, many users is paying for tablets of media with their own money to use both for work and pleasure," said Gartner analysts.

Use of E-Reader in decline

Among the owners of tablet which also owned an e-reader, 27% said they were using their e-reading devices less often or not at all - the same percentage reported by those who also have a portable media player. Moreover, 25 per cent of the Tablet owners also have portable gaming consoles use their platforms of dedicated game less often - or even all, Nielsen reported.

Approximately half of all Tablet owners declared is the sharing of their devices with others (43%) or to purchase a Tablet for use by another Member of the household (eight percent), Nielsen reported Friday. Only 13% of smartphone owners reported using their devices less or not at all after the purchase of a tablet.

Similarly, Gartner said last October that it had provided a very limited potential for tablets to cannibalize sales of smartphone. Still, the impact of using compressed with respect to the smartphone segment not may be known until the models featuring form factors more small shelf becomes more frequent.

"The majority of the impact will be tablets of media of seven inches on high-end smartphones, as it will be difficult for the user to justify both be owner when differentiation in the usage model is very limited," said Gartner analysts.