Saturday, May 7, 2011

Tablet PC owners, other devices use less often

Web tablets appear to have a significant impact on the amount of time that many owners of devices on their other electronic gadgets, a compressed proprietary Nielsen survey published Friday. When asked to quantify the extent to which they used other devices connected since buying a tablet, 32% of respondents had also a PC said they used their captive computers less frequently and three per cent said that they no longer use their desktops all the.

What more, these respondents also owned a notebook said they used or least often their laptops (30%) or never (two percent) since the acquisition of a tablet. It is unclear if this indicates a long-term change in consumer buying habits. However, weakness of consumer PC demand was the biggest inhibitor of the growth of the computer market in the first three months of 2011, according to Mika Kitagawa, principal analyst at Gartner.

"With the launch of the iPad 2 in February, more consumers changed to buy alternative or simply accepted the purchase of PC device" Kitagawa noted. "" "". We are investigating if this trend is likely to have an effect in the long term in the PC market. ?

Declining demand for PC

Gartner Vice President Carolina Milanesi predicted last October that the nature of all-in-one of media tablets would lead to the cannibalization of the other consumer such as e-readers electronics, gaming devices and media players. She said "mini-notebooks suffer from the threat of stronger cannibalization as media-Tablet average selling price (ASP) will drop below $300 over the next two years,".

Indeed, shipments of mini-notebooks to United States during the first three months of 2011 has dropped by 50 percent compared to the same period last year, Kitagawa said Friday. "I would say that the significant decrease [was] affected by the Tablet hype," she said.

Gartner predicted in October that the notebooks of low-end consumer would suffer only marginally of cannibalization tablet. Even in the enterprise space, the business analysts noted, the majority of knowledge workers can not use media tablets to replace their laptops.

"Because of the convenience for travel and one factor" instant on "quick search functions, many users is paying for tablets of media with their own money to use both for work and pleasure," said Gartner analysts.

Use of E-Reader in decline

Among the owners of tablet which also owned an e-reader, 27% said they were using their e-reading devices less often or not at all - the same percentage reported by those who also have a portable media player. Moreover, 25 per cent of the Tablet owners also have portable gaming consoles use their platforms of dedicated game less often - or even all, Nielsen reported.

Approximately half of all Tablet owners declared is the sharing of their devices with others (43%) or to purchase a Tablet for use by another Member of the household (eight percent), Nielsen reported Friday. Only 13% of smartphone owners reported using their devices less or not at all after the purchase of a tablet.

Similarly, Gartner said last October that it had provided a very limited potential for tablets to cannibalize sales of smartphone. Still, the impact of using compressed with respect to the smartphone segment not may be known until the models featuring form factors more small shelf becomes more frequent.

"The majority of the impact will be tablets of media of seven inches on high-end smartphones, as it will be difficult for the user to justify both be owner when differentiation in the usage model is very limited," said Gartner analysts.

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