The iPad could provide a growing catalog of magazines in the App Store, but it seems female prefer readers of the magazine corner.
According to the New York Times, the sale of women's magazines on the corner are far on the iPad sales exceeding.
Out of the 136 magazines sold in the corner booth, the most popular are US Weekly, shape, health, and women Every Day with Rachael Ray. In fact, Meredith sells twice as many magazines on the corner as it does on the iPad. The Publisher offers two magazines on the corner: family circle and more, and because of strong sales, it is said it will add more. Rodale provides women's health, the Runner world and prevention on the corner. It sells five times more subscriptions to these publications that it simple questions about the iPad. Another editor, Hearst, sold "tens of thousands" of subscriptions to our brochures on the corner each month, the Times said.
It seems that women might prefer ereaders in General. The Times cited a Forrester Research study that 56% of the owners of tablets are men while 55% of ereader owners are women. In addition, women tend to be more heavy readers, about three times the number of books that men do research from Bowker shows the purchase. As the Times points out, the corner is marketed towards women, too.
That said, it is not a surprise that women's magazines were so well done on the corner.
However, magazines on the iPad have struggled to hang, and Apple just introduced a model of subscription in February, which first publishers have recently started to jump on board with. Hearst will offer subscriptions to Esquire, Popular Mechanics, and O, the Oprah Magazine, starting with July issues. Conde Nast also began to sell subscriptions for the New Yorker, GQ, Vanity Fair, Wired, Glamour, Golf Digest, Self and appearance this month.
But there is room for growth on both platforms. The color of the corner is out in November, and B & N has been evasive on the numbers, only say that "millions" were sold. However, he said that the color of the corner was its product more sold of all time, which means it will probably continue to grow the product.
On Tuesday, Barnes & Noble released a lighter, more small, black and white corner which will hit stores in early next month.
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