TOKYO- Sony Corp. has won more than some players by providing free access to its PlayStation Network to offset the leakage of personal data on $ 78 million user accounts, but it still has a way to go to regain the trust of consumers.
PlayStation many users around the world was angry and frustrated as the first warning of one of the largest security break-ins Internet came never a week after that Sony has detected a problem with the network on 19 April.
Sony Sunday apologized and said he would be progressively restart PlayStation Network with increased security and would offer free content for users.
Analysts warned to restore the faith of the clients would time - a blow for the consumer electronic giant who extolled the merits of services online as a way to take advantage of its strengths in hardware and content, including movies and music and games.
"Damage has been done to Sony regardless of the magnitude of the giveaway content at this stage, and Sony is facing a prolonged effort to regain the trust of the customer, said Jay Defibaugh, Director of research actions at MF Global in Tokyo."
à ce qui de volonté des consommateurs tout divulguer qui SAPE la in which à ce qui de volonté des consommateurs Tout divulguer qui sape la will consumers all disclose which undermines the la card Sony credit is a problem for the network policy ", he added.
Sony said Sunday that he would offer some free content, including 30 days after the free membership to premium for current users and parts service, pay the costs of renewal of the credit card. Compensation would be paid only if the users suffered damage, she added, without giving details.
The new has attracted thousands of comments on the PlayStation blog and Facebook, many of them support page.
"It's nice to know that Sony have a level of care and respect for their consumers," said a user under the name of Ragabunny. "I honestly never doubted Sony for a second on this...".As the owner of a Playstation since the first console, I have always been aware of good how they are to recognize the problems in their infrastructure and the world of games. ?
Others have expressed dissatisfaction.
"The point is you took our money and not a not secure our credit card and your personal data.". I don't even know how you can possibly do to do this, "said a post by a user under the name rawstory."
Some users said that they would be refused to register their credit card details in the future.
"Personally I am however never put my info CC (credit card) in your hands once again, if never buy anything off the PSN (PlayStation Network), it will be with prepaid cards," said a PlayStation user under the name leukoplast.
Shares of Sony closed up to 2.5 per cent to 2.316 yen, outperforming the index Nikkei wider, but rival Nintendo Co. Ltd., which has finished 4.1% really. Shares of Sony fell as much as 5% on Thursday in what concerns mounted about the impact of the violation.
Analysts said that the leak could weigh on the mood of investors.
"At least, have to suspend the service, resolve its problems and deal with the suite, the game resembles the (Sony) cost of tens of billions of yen, said Nobuo Kurahashi of Mizuho investors securities analyst.".
"I do not think that someone knows where they will be able to absorb this loss, nor how much it will be, and which will weigh on share prices move forward", he added.
Goldman Sachs has estimated that the impact of the total remuneration would be less than 50 billion yen (615.5 million). Many users opened several accounts and the total number of valid credit registered on the network card is $ 10 million, with other players using prepaid cards.
The incident sparked investigations and prosecution by the authorities in North America and Europe, is home to nearly 90% of the users of the network, which allows players to download software and compete with other members.
Sony is the latest Japanese company to come under fire for how he disclose bad news.
Tokyo Electric Power Co. has been criticized for how it managed the nuclear crisis after the earthquake on March 11. Last year, Toyota Motor Corp. has been violently to be less candid on problems on a massive vehicle recall. (Yen Japanese $1 = 81.230)
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