TOKYO (Reuters) - Sony has stated that he return to certain services on its PlayStation Network this week and offer incentives to customers to try to prevent competitors with respect after the theft of personal information belonging to $ 78 million user accounts.
Sony executives apologized for massive data breach, at a press conference in Tokyo Sunday, senior management on the crisis of the first public comments.
"We apologize deeply for having caused great malaise and complicated our users", Kazuo Hirai, number of Sony 2 and the favorite to succeed CEO Howard Stringer, said bowing deeply three times during a long press conference. Stringer was not at the event.
Many PlayStation users around the world had been angered by the fact that the first warning of one of the largest Internet security break-ins was never a week after Sony has detected a problem with the network on 19 April.
The warning that user credit card information may have been stolen came also only a few hours after that Sony has unveiled its first tablet computers at an event where executives makes no mention of the violation of the PlayStation.
Sunday News attracted thousands of comments on the official PlayStation Facebook fan page, some of them from users who said that they could go to Microsoft's Xbox Live gaming network.
Said Sony would offer some free content, including 30 days after the free membership to premium for current users and parts service, pay the credit card renewal fee.
He said would only benefit if users were damaged. Sony did not elaborate except to say no there was no evidence that the details of the credit card had been stolen. He confirmed the flight of names and addresses.
Since the breach, security was increased on Sony computer systems, the company said, adding that increased rates of encryption and protection data would be applied. The U.S. Federal Bureau of Investigation asked the violation of the probe, says Sony.
"The negative impact on Sony is likely to be short term, but the industry as a whole will suffer a long-term impact, said Kazutaka Oshima, President of Rakuten Investment Management."
"I think it will impact on Amazon and other e-commerce." Sony might have security problems, but I do not think that they had a particularly large hole. ?
Peppered with questions about the charges, that Sony has been slow to inform users of the intrusion, only a grim face Hirai, said that the company wanted first to know what kind of information was stolen.
Hirai said that he had known infiltration when he unveiled the first Sony tablet computers on April 26.
"We made the announcement as soon as we have, which proved the day after the launch," said Hirai, Executive Vice President of Sony.
The violation could be a serious setback for Sony. Although video game hardware and software sales have decreased worldwide, the PlayStation Network is a key initiative for the electronics firm, which an analyst brings to about 500 million dollars in annual revenues.
Hirai said Sony could not yet assess the impact on revenue, but at this stage saw no effect on the launch of its new portable games device calendar or tablets.
"This criminal act against our network had an impact not only on our consumers but our entire industry." These illegal attacks highlight of course the problem with cyber-security, "Hirai said in a separate statement."
"In addition, the Organization has worked tirelessly to bring these services to the line and make only after we had checked an increase in the levels of security in all of our networks."
The incident sparked investigations and prosecution by the authorities in North America and Europe, is home to nearly 90% of the users of the network, which allows players to download software and compete with other members.
Shares of Sony fell 4.5 percent Thursday. Markets were closed Friday.
It is not known if the explanation of the Hirai will persuade users that the network is safe and investors strategy that Sony to exploit the synergies between the material and content via the services online, which it has been expanded to include movies and musicis manageable.
Hirai said at the press conference Sony would continue to build its network of firms a key business strategy. Hirai was appointed to the post No. 2 in March, after spearheading the development of the enterprises network.
Sony is the latest Japanese company to come under fire for disclosing does not bad news quickly.
Tokyo Electric Power Co. has been criticized for how it managed the nuclear crisis after the earthquake on March 11. Last year, Toyota Motor Corp. has been violently to be less candid on problems on a massive vehicle recall.
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