Friday, May 20, 2011

Gartner: Android and Apple win big at the global level in the first quarter

Android became the most popular OS smartphone in the world in the first quarter of 2011, while Apple has seen its share of the market grow, according to a Gartner report released Thursday on sales of mobile phones to end users.


Overall sales of mobile phones totalled 427,8 million units in the first quarter of 2011, an increase of 19% in the same period in 2010. Sales of Smartphone added up to $ 100.8 million, compared to 54.5 million in the first quarter of last year. They now represent 23.6% of the sales of mobile phones, an increase of 85% since the first quarter of 2010, according to Gartner.


Android leaves other operating systems in the dust, its market share more in one year from 9.6% to 36%, most reported Gartner. His advance on Symbian is now $ 10 million that it ran on smartphones 36.3 million sold against 27.6 million of Symbian. Symbian market share, however, fell by 44.2% to 27.4%. Sales of smartphones based on the operating system has increased, but could not follow the phenomenal growth of the Android.


While Apple was finisher occupies fourth place the classification of smartphone of the neighbourhood, she sold 16.9 million units to end-users around the world, more than double the sales of its iPhone on year, helping the company market share grew from 2.3% to 3.9%.


Advance of Apple on Research In Motion, which is in fifth place, is now almost 4 million phones. A year ago, RIM has increased by 2.4 million units. Yet sales of RIM grew 10.8 to 13 million, and its market share remained at 3%.


Newly joined partner Nokia and Microsoft fight both. Nokia is still the largest phone maker. The company has sold 107.6 million phones, but its market share declined from 30.6% to 25.1%, which is its lowest since 1997.


Windows phone had only modest sales which reached 1.6 million units, in the first quarter of 2011 as devices launched late last year did not much catch the interest of consumers and operators have continued to focus on Android, according to Gartner.


Nokia has not yet said when his Windows smartphone. The company disclose the dates of ship to more than about when the first models arrived, but the pressure is on to deliver devices this year, CEO of Nokia Stephen Elop said when the company announced its results for the first quarter.


Long term support of Nokia will accelerate momentum of Windows phone, Gartner wrote. Nokia needs to forget that they buy a Windows phone, because the current perception is that Microsoft is something dad uses to work, according to Carolina Milanesi, Research Vice-President at Gartner consumers.


Samsung continues to be the second largest phone maker in the world. The company increased unit sales of 64.9 million to 68.8 million units, but still had to watch its market share slide of nearly 2 percentage points to 16.1%. With the help of smartphones high-end as the Samsung Galaxy S II and expansion in emerging markets with touch and dual-SIM, devices that are becoming increasingly popular, launched the company expected to continue.


In the whole of the third spot LG Electronics is wrong, with declining sales and market share. The company has sold 24 million phones, that give it a market share of 5.6%, compared with 27.2 million and 7.6% in the first quarter of 2010.


ZTE and HTC - which ranked as the sixth and seventh in sale of all of the unit - also had good quarters.


ZTE sold 9.8 million phones, an increase of $ 6.1 million in the first three months of 2010. Phone manufacturer market share increased by 1.7% to 2.3%.


HTC recorded "a very strong" first quarter with 9.3 million phones sold, compared to 3.4 million a year earlier, according to Gartner.


A high solid smartphone portfolio of range helped HTC perform well with all the major operators we, and the first quarter of 2011 it became the second most popular smartphone manufacturer in the region, Research In Motion overflowGartner said.


Overall market share in the world of HTC extended from 0.9% to 2.2 per cent.


Two companies that did not fare well during the first quarter were ranked eighth and ninth place overall unit sales, both Motorola and Sony Ericsson, transmitted by HTC.


Motorola sales fell to 8.8 million of $ 9.6 million, and market share dropped to 2.1%, compared to 2.7 per cent last year.

Sales of Sony Ericsson dropped by about 2 million phones to 7.9 million, and its market share is now declining to 1.9%.

Rounding of the top 10 is Huawei, which is not to do and his competitor Chinese compatriots ZTE. But she sold more phones that it did in the first quarter of last year--7 million versus 5.2 million - and its market share increased by 0.1 1.6% percentage point.

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