TOKYO (Reuters) - shares in Sony rose Monday, a day after that firm said would resume services on its PlayStation Network this week and offer customer incentives after the theft of personal information of users of 78 million accounts.
PlayStation many users around the world were disappointed that the first warning of one of the largest security break-ins Internet came never a week after that Sony has detected a problem with the network on 19 April.
Analysts said that it is too early to say if measures of electronic public unveiled Sunday the giant would suffice to stop the disgruntled gamers, leaving the network and warned to restore confidence in its security system would take time.
Sony has extolled the merits of online services as a way to exploit the synergies between its unique combination of hardware and content, including movies and music and games.
"Damage has been done to Sony regardless of the magnitude of the giveaway content at this stage, and Sony is facing a prolonged effort to regain the trust of the customer, said Jay Defibaugh, Director of research actions at MF Global in Tokyo."
"Everything which undermines the willingness of consumers to disclose the details of the Sony credit card is a problem for the network policy", he added.
Sony said Sunday it would offer free content, including 30 days after the free membership to premium for existing users and parts service pay for renewal of the credit card, but additional compensation would be paid only if users have suffered damage.
The news triggered thousands of comments on the official PlayStation Facebook fan page, some of them from users who said that they could go to Microsoft's Xbox Live gaming network.
Sony shares rose 2 percent yen a, after the fall of 4.5 per cent on Thursday, advance vacation Friday. But analysts said concerns about the leak could weigh on the mood of investors.
"At least, have to suspend the service, resolve its problems and deal with the suite, the game resembles the (Sony) cost of tens of billions of yen, said Nobuo Kurahashi of Mizuho investors securities analyst.".
"I do not think that someone knows where they will be able to absorb this loss, nor how much it will be, and which will weigh on share prices move forward", he added.
The incident sparked investigations and prosecution by the authorities in North America and Europe, is home to nearly 90% of the users of the network, which allows players to download software and compete with other members.
Sony is the latest Japanese company to come under fire for how he disclose bad news.
Tokyo Electric Power Co. has been criticized for how it managed the nuclear crisis after the earthquake on March 11. Last year, Toyota Motor Corp. has been violently to be less candid on problems on a massive vehicle recall.
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